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You searched for: "*"

The results has been filter on Authors containing Maarten Schellekens.
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Research papers

Blurring the boundaries between qual and quant

Conducting research in the high pace technology industry poses quite some challenges for the researcher. In order to cope with this, Acer let go of the traditional distinction between qualitative and quantitative research, and married them into a new...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Maarten Schellekens

November 13, 2011

Research papers

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence

Authors: Charmian Tardieu, Maarten Schellekens

Company: McKinsey & Company

September 19, 2007

Research papers

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

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January

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1947

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April

Year

2024

You searched for: "*"

Research papers

Blurring the boundaries between qual and quant

Conducting research in the high pace technology industry poses quite some challenges for the researcher. In order to cope with this, Acer let go of the traditional distinction between qualitative and quantitative research, and married them into a new...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Maarten Schellekens

November 13, 2011

Research papers

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence

Authors: Charmian Tardieu, Maarten Schellekens

Company: McKinsey & Company

September 19, 2007

Research papers

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference

Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen

September 21, 2005

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January

1947

April

2024

You searched for: "*"

Research papers

Blurring the boundaries between qual and quant

Conducting research in the high pace technology industry poses quite some challenges for the researcher. In order to cope with this, Acer let go of the traditional distinction between qualitative and quantitative research, and married them into a new...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Maarten Schellekens

November 13, 2011

Citation

Research papers

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence

Authors: Charmian Tardieu, Maarten Schellekens

Company: McKinsey & Company

September 19, 2007

Citation

Research papers

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference

Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen

September 21, 2005

Citation